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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber Lifecycle Management | 20% | - Subscriber acquisition, onboarding and retention - Audience segmentation and personalization - Subscription products, billing and renewals |
| Topic 2: Media Cloud Fundamentals | 20% | - Integration with Salesforce platform and external systems - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry |
| Topic 3: Advertising Sales Management | 25% | - Manage accounts, advertisers, agencies and partners - Proposal creation, pricing, contracts and fulfillment - Product catalog, inventory and ad space configuration |
| Topic 4: OmniStudio Implementation | 15% | - Design digital experiences with OmniScripts and FlexCards - Integrate processes across channels |
| Topic 5: Industries CPQ, CLM and Order Management | 20% | - Configure, price and quote media offerings - Order capture, fulfillment and delivery - Contract lifecycle management and compliance |
Salesforce Media Cloud Consultant Sample Questions:
Question #1
A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
A. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
B. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
C. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
D. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
Question #2
A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?
A. activate custom lightning web components and FlexCards
B. take a backup of any newer ASM components
C. customize or modify the newer ASM components
D. Take a backup of any customized or modified older ASM components
Question #3
A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?
A. media channel
B. ad creative
C. ad space specification
D. media plan placements
Question #4
Cloud kicks is setting up a new instance for media cloud and their sales reps should only see opportunities that they have created. When sales managers run reports, they need to see the data for all the reps that report to them. How should a consultant set this up?
A. set the organization wide default (OWD) for the opportunity object to private. Use sharing rules to share records owned by sales reps that are below the manager in the role hierarchy
B. set the organization wide default for the opportunity object to public. Use apex sharing to ensure manager's can see the records owned by users below them in the role hierarchy.
C. set the organization wide default for the opportunity object to private. Set up the role hierarchy to ensure managers can see the records owned by users below them in the role hierarchy
D. set the organization wide default for the opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.
Question #5
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?
A. Marketing Cloud Intelligence
B. Google Data Studio
C. Tableau
D. CRM Analytics
Solutions:
| Question #1 Answer: C | Question #2 Answer: D | Question #3 Answer: C | Question #4 Answer: C | Question #5 Answer: A |


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