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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect and store only online interactions, as the DMP is an online platform.
C) Collect all data, regardless of granularity, to manage it within the DMP.
D) Collect strategic data points, designed to identify customer engagement.

2. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Exact | Referrer
B) Path | Page
C) Encoded | Direct
D) Sub-Domain | Complete
E) Phint | URL

3. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) You cannot create a single campaign to deliver to multiple app partners.
B) The apps use different delivery methods.
C) The apps receive data via different win frequencies.
D) The apps are ranked different priorities.
E) The apps support different IDs.

4. Which of these is a common use case for the Recency setting?

A) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
B) To extend data delivery beyond the default period for the audience
C) To prioritize delivery of the most recent users in an audience
D) To hide older audiences and users that are no longer as valuable for targeting

5. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Managed classification
B) Self-service OnRamp
C) Corporate classification
D) Self-classification

Solutions: