Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z1-1031

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question #1

Which of the following are two true statements about ID swapping? (Choose two.)

A. It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
B. It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
C. It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
D. It is necessary in order to ingest data via the Online Ingest method.
E. It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.

Question #2

What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A. The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
B. The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
C. The audience structure creates a Boolean OR, where a user having either category can be targeted.
D. The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.

Question #3

In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A. Web Developer
B. Executive Sponsor
C. Media Execution
D. Data Analyst
E. Audience Creation Specialist
F. Program Manager

Question #4

Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A. The BlueKai Site ID is different for every Media Click tag.
B. The DoubleClick Campaign Manager macros are different for every creative.
C. The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
D. The click-through URL must be added to the Media Click tag.

Question #5

You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A. You must wait at least thirty minutes after creating a classification rule to start using it.
B. The old rules must be purged prior to running the newly created rule.
C. It takes one week after rule creation for data to be mapped to prescribed categories.
D. In addition to the classification rule, you also need to configure a chint rule.

Solutions: