Salesforce AP-214 : Marketing Cloud Advanced Cross Channel Accredited Professional

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A) Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
B) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
C) Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
D) Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
E) Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

2. You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A) the inbox message is replaced only for users who do not exist:
B) inbox message Is replaced for users who read the first message.
C) Inbox message is replaced for existing usef s and deleted for users who do not eixist.
D) the inbox message is replaced for all user.

3. What user permission is required to configure SSO in social studio.

A) limited user
B) custom user
C) full user
D) Super user

4. To what types of objects can you do a quick send in distributed marketing, Select multiple

A) Contact.
B) Lead
C) Person account, (opportunities, Quick send message records)

5. What is the difference between an in-app message and an inbox message?

A) An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
B) An inbox message only works on iOS, but in-app messages work on both iOS and Android
C) An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
D) An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Solutions: