Salesforce Certified Marketing Cloud Email Specialist : MC-202

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?

A) Navigate to URL Expiration in Setup and update the URL.
B) Navigate to the email in Content Builder and update the URL.
C) Navigate to the Job Links tab In My Tracking and update the URL.

2. NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Remove role="presentation" from layout tables to support assistive technologies.
B) Increase the font size (over 16pt) to make the content easier to read.
C) Reduce line spacing to fit more content on the screen and reduce scrolling.

3. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What shouldthe marketer do to accomplish this?

A) Web Studio to capture Query parameters from social media link.
B) Use an interactive form from email Studio to collect this information
C) Use Journey Builder to build an audience using Ad Studio.

4. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Create one Entry Source for each messaging channel.
B) Ensure source channel Is available in subscriber data.
C) Send both email and SMS to ensure subscribers get NTO's messages.

5. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Create one Entry Source for each messaging channel.
B) Ensure preferred channel is available in subscriber data.
C) Send both email and SMS to ensure subscribers get NTO's messages.

Solutions: