PDF Version DemoMB-220: Microsoft Dynamics 365 Marketing Exam Certification Path
MB-220: Microsoft Dynamics 365 Marketing Exam is foundation level Certification. As such There is no prerequisite for this course. Anyone who is having keen and familiar with Microsoft technology are well invited to pursue this certification.
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Skills measured
- Manage customer journeys (10-15%)
- Manage leads, contacts, and accounts (5-10%)
- Configure Dynamics 365 Customer Voice (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Manage segments and lists (10-15%)
- Configure marketing applications (20-25%)
- Manage events and webinars (10-15%)
- Create and manage marketing emails (5-10%)
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Create and publish marketing forms - Create and publish marketing pages - Implement progressive profiling |
| Topic 2: Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Design and create marketing emails - Configure email settings and delivery - Preview, test, and validate emails |
| Topic 3: Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Create and manage dynamic segments - Use segment insights - Create and manage static segments |
| Topic 4: Analyze Insights and Manage Events | 10-15% | - Manage event webinars and waitlists - Create and manage marketing events - Set up event registration and sessions - Review marketing insights and analytics |
| Topic 5: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Set up marketing configurations - Manage marketing users and teams - Configure marketing settings and org units |
| Topic 6: Manage Marketing Customers and Contacts | 10-15% | - Import and deduplicate contacts - Create and manage companies - Manage contact lifecycle and preferences - Create and manage contacts |
| Topic 7: Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Set up branching and conditions - Configure journey tiles and triggers - Design and create customer journeys |
| Topic 8: Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Implement lead scoring rules - Create and configure lead scoring models - Automate lead qualification and distribution |
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