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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
| Analytics and Reporting | - Marketing performance tracking - Reporting and dashboards |
| Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Email Marketing and Campaign Management | - Campaign setup and execution - Designing and sending marketing emails |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. What is the purpose of the Validate button in the Campaign Automation Flowchart?
A) to validate the email addresses of email message recipients
B) to validate that the individual steps of the campaign meet the activation requirements
C) to check whether the current user has permission to activate the campaign
D) to check whether all the records associated with the campaign have been activated
2. You are entering budget items into a Microsoft Dynamics Marketing budget worksheet.
Which statement is true when the default budget worksheet interval is set to Monthly?
A) You can enter budget items and display the budget only for monthly intervals.
B) You can set the interval for individual budget items by changing the default interval before entering the items.
C) You can set the interval for individual budget items when entering the items in the workbook,
D) You can enter budget items only for monthly intervals but can display the budget for other intervals.
3. What type of account should you use to track the costs of marketing supplies?
A) Asset account
B) Expense account
C) Cost of Goods Sold account
D) Bank account
4. You generate a Microsoft SQL Server Reporting Services (SSRS) report in Microsoft Dynamics Marketing.
You plan to export the report.
Which two file types can you export the report as? Each correct answer presents a complete solution.
A) XML file
B) Microsoft Word document
C) PDF file
D) Microsoft Excel workbook
5. You send a Request for Quote (RFQ) for two items to five vendors. All the vendors reply to the RFQ.
The lowest bids for the two items are provided by different vendors.
How can you award the contract for each item in the RFQ to the lowest bidder?
A) Create and award a vendor quote for each item to the lowest bidder for that item.
B) Award the RFQ to the two lowest bidders.
C) Award each item to the lowest bidder for that item.
D) Create and award an RFQ response for each item to the lowest bidder for that item.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: A,C | Question # 5 Answer: D |


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