CMA Certified Professional Category Manager (CPCM) : Category-Manager

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A. Syndicated POS Data
B. Retailer Loyalty Data
C. Retailer POS Data
D. Syndicated Panel Data

Question 2

How does reducing the SKU count impact labor and operating expenses (OPEX)?

A. It has no impact on labor or operating expenses
B. It increases the complexity of inventory management, raising labor costs.
C. It primarily increases customer satisfaction without affecting labor or OPEX.
D. It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX

Question 3

The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A. Polynomial Regression
B. Decision Tree Regression
C. Quantile Regression
D. Linear Regression

Question 4

Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A. The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
B. The Snack Category is 5.0 points behind the Total Store.
C. The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
D. The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.

Question 5

What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?

A. To determine the most popular products in a category.
B. To reflect actual buying patterns and substitutions.
C. To predict how changes in assortment will affect sales.
D. To map the mental path shoppers take as they shop a category.

Solutions: