Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They want to use the domain comms.nto.com.au to send emails to the Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability?

A. An additional IP address
B. An additional private domain
C. Register the new domain in Setup's From Address Management
D. An additional Sender Authentication Package

Question 2

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office controls the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?

A. A parent business unit for each franchise owner.
B. One parent business unit and a child business unit for each franchise owner.
C. One business unit.
D. One parent business unit and a child business unit for franchise owners.

Question 3

Northern Trail Outfitters (NTO) recently launched a new loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases in the last 6 months but are yet to become loyalty members. Which integration should allow NTO to select an audience of these subscribers?

A. Contact Builder Attribute Groups
B. Marketing Cloud Customer Data Platform
C. Behavioral Triggers
D. Advertising Studio

Question 4

Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A. Which method would facilitate this solution?

A. In Journey A, engagement split after email send. In Automation Studio, query JourneyActivity data view for the Engagement split result Boolean field, use result Data.
B. In Journey A, engagement split followed by Contact Activity to Boolean on an engagement data extension; query engagement data extension injections.
C. In Automation Studio, use verification activity to verify engagement on email in Journey A; query engagement data extension for Journey B Subjects.
D. In Automation Studio, query activity engagement on Journey System data view for email send to Journey A; Use result data extension for Journey B Subjects.

Question 5

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A. Single Send Journey with an API Event entry source
B. Multi-Step Journey with an API Event entry source
C. Transactional Messaging API
D. Triggered Send Definition

Solutions: