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Salesforce MC-Con-201 : Salesforce Certified Marketing Cloud Next Consultant

MC-Con-201

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 18, 2026

Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Campaign Design, Flow Orchestration & Content30%- Flow orchestration
  • 1. Flow configuration settings
    • 2. Trigger conditions
      • 3. Flow types
        • 4. Flow elements and logic for business processes and messaging
          - Landing pages
          • 1. Components and configuration required to build landing pages
            - Activation templates
            • 1. Selecting appropriate contact point values
              • 2. Configuring activation templates
                - Messaging data sources
                • 1. Selecting appropriate data sources for personalized customer data
                  - Personalization
                  • 1. Handlebars
                    • 2. Content variations
                      • 3. Repeaters
                        • 4. Merge fields
                          • 5. AMPscript
                            Platform Setup & Governance13%- Marketing Cloud Next environment setup
                            • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                              - Business Units and governance
                              • 1. Business Unit requirements
                                • 2. Content and user governance using roles and Enhanced CMS Workspaces
                                  - Domain authentication and authorization
                                  • 1. Self-service domain authentication
                                    • 2. Domain authorization for branded, authenticated email delivery
                                      Consent13%- Platform consent objects
                                      • 1. Purpose and relationships of consent objects
                                        - Consent management concepts
                                        • 1. Role of consent in customer engagement and compliance
                                          - Consent record management
                                          • 1. Creating, managing, and updating consent records
                                            - Consent banners
                                            • 1. Configuring consent banners on marketing landing pages and external pages
                                              Analytics & Performance Insights8%- Reporting and analytics
                                              • 1. Selecting pre-built dashboards for reporting requirements
                                                - Marketing insights
                                                • 1. Surfacing marketing data and insights across the Salesforce platform
                                                  Agentforce & AI Innovation11%- Conversational messaging
                                                  • 1. Ongoing interactions across messaging channels
                                                    • 2. Customer engagement and response handling
                                                      - Predictive AI
                                                      • 1. Selecting appropriate predictive AI features
                                                        - Marketing agents
                                                        • 1. Campaign creation
                                                          • 2. Audience segmentation
                                                            • 3. Content generation
                                                              Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                                              • 1. Actionable Lists
                                                                • 2. Audience segmentation, activation, and content personalization
                                                                  • 3. CRM objects and records
                                                                    - Data 360 consumption and entitlements
                                                                    • 1. Impact of marketing automation design decisions on platform consumption and usage
                                                                      • 2. Consumption-based entitlements
                                                                        - Identity Resolution
                                                                        • 1. Linking multiple data sources into a unified profile
                                                                          • 2. Configuring Identity Resolution
                                                                            - Data 360 data object concepts
                                                                            • 1. Connecting, harmonizing, unifying, and activating customer data
                                                                              • 2. Audience segmentation and content personalization

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