Adobe AD0-E560 : Adobe Marketo Engage Architect Master

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question #1
An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

A. Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
B. Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)
C. Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
D. Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value

Question #2
What factors should be considered when designing a lifecycle model? (Choose two)

A. Lead scoring thresholds
B. Campaign folder structure
C. Transition criteria between stages
D. The number of landing pages

Question #3
An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?

A. Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.
B. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.
C. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
D. Create a new unique field for every event or custom question to ensure data accuracy and retention.

Question #4
When should partitions be used in Marketo?

A. When managing global leads across multiple regions
B. When personalizing templates for small audiences
C. When organizing campaigns by engagement type
D. When using static lists exclusively

Question #5
A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?

A. Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
B. Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert
C. Execute Campaign > Send Email > Send Alert > Create Task
D. Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task

Solutions: