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Facebook 410-101 : Facebook Certified media buying professional

410-101

Exam Code: 410-101

Exam Name: Facebook Certified media buying professional

Updated: Sep 14, 2026

Q & A: 152 Questions and Answers

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Facebook 410-101 Exam Syllabus Topics:

SectionWeightObjectives
Media Buying Tools20%- Set up and analyze A/B tests
- Manage Meta Business Manager & Business Suite
- Use Commerce Manager & Catalogs
- Configure Events Manager & Conversions API
Creative Strategy13%- Align creative formats with objectives
- Apply creative best practices
- Comply with ad creative policies
Reporting & Measurement15%- Define relevant KPIs and metrics
- Generate and interpret reports
- Apply measurement methodologies
Campaign Activation31%- Implement audience targeting strategies
- Configure brand safety and ad policies
- Set up campaigns aligned with business objectives
- Apply buying types and bidding strategies
Campaign Optimization22%- Use Advantage+ solutions
- Troubleshoot delivery issues
- Optimize delivery and performance
- Understand Meta ad auction dynamics

Facebook Certified media buying professional Sample Questions:

Question #1

You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

A. $410
B. $265
C. $102.50
D. -$265


Question #2

You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

A. Achieved Level, Purchased, Completed Registration, Viewed Content
B. App Launched, Added Payment Info, Purchased, Completed Tutorial
C. Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
D. App Launched, Initiated Checkout, Purchased, Spend Credits
E. Purchased, Initiated Checkout, Completed Registration, Rated


Question #3

You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

A. Website Traffic through Facebook pixel audience
B. CRM customer database audience
C. Core Audiences
D. Post Engagement Audiences


Question #4

Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

A. Gender Male
B. App Store Region
C. Interests: Gamers
D. Countries India + Colombia
E. Mobile Device User - focused on Android
F. Age with max 25 years


Question #5

You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

A. You should research all users on Facebook with certain characteristics that match your target market.
B. You should research people connected to your Fan Page.
C. You should upload a customer database and analyze their behaviors.
D. People who have viewed a view post on your Fan Page.


Solutions:

Question #1
Answer: A
Question #2
Answer: B
Question #3
Answer: A,B,D
Question #4
Answer: D,E,F
Question #5
Answer: A,B

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